Recognised for creative, high-energy environments that actively engage visitors, ICRAVE masters the art of experience design, blending operational, digital, and physical elements across a spectrum of diverse spaces. Therefore, Westin Hotel in Times Square had no difficult task when selecting the perfect design studio to head their identity renewal for the public areas. The hotel new style gives us mid-century vibes with brick walls and vintage furniture. Keep scrolling to get to know this amazing hospitality project.
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The hotel lobby combines nature-inspired elements with a sophisticated, urban design to re-energize it. You can immediately feel the mid-century vibes emerging from the deep warm colours.
Luxurious fabrics and pops of green add an understated elegance throughout the space and build on Westin’s nature connection.
The two focal tables are made from a salvaged Indonesian Teak tree and business travellers can meet and work there, where convenience outlets and USB ports were seamlessly integrated into furniture.
Large up-lit wood screens create a wow factor, while a candlelit fireplace adds the warmth and comfort of residential hearth to the lobby.
DelightFULL‘s Miles Floor Standing Lamp – Miles brings back the atmosphere of sophistication inspired by the 50’s. With a complexity not visible at ﬁrst sight, like the eye catcher gold plated frame, black marble base and the gold pendant switch, it casts a smooth light that will surely make you feel in a “Kind of Blue” mood.
The bar area is a welcoming and modern bar & lounge where guests and locals can gather. The colour palette is similar to the one present in the lobby and the modern style is clearly present with the lighting pieces, quilted leather sofas and the dark wooden floor.
Pictures sources: www.icrave.com and www.yelp.pt
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