Designed to fulfil the desire of creating something unique and instantly recognisable – in other words, iconic – the Lady Dior saw its birth happening in 1994 inspired by couture. Discover now the story behind this vintage icon.
The bag was first called Chouchou, which means favourite in french, but the Lady Dior only comes to the spotlight in September 1995 when France’s First Lady, Bernadette Chirac, gave the Princess of Wales Diana the newest handbag from Christian Dior collection. It was love at first sight and being Princess Diana the most photographed woman in the world, the bag was highly photographed on her arm. Due to Diana’s love for the bag, Dior decided to re-name the masterpiece in honour of Lady Di.
The Lady Dior bag is undeniably timeless in both beauty and elegance. Each model requires at least eight hours and seven pairs of hands to produce. The stitched leather and cannage pattern are inspired by the Napoleon III chairs used in Dior‘s first fashion show in 1947. The arched handles are feminine and elegant, wittingly created to make the bag being carried by hand and the decorative jewellery charms hang from one of its handles – the four letters of Dior swaying as the bag moves and jingling softly.
Even when in official affairs, Diana was often spotted carrying her Lady Dior. Bellow, the Princess of Walles shaking hands as she arrives at the National Hospital for Neurology and Neurosurgery in London.
Formal galas were no exception. Bellow, Lady Di walks through the Metropolitan Museum of Art in New York to attend the Costume Institute Gala with Liz Tilberis, chair of the event.
Lady Dior is Christian Dior‘s signature bag and it has been following many trends since its creation in ’94, but always remaining true to its primal features. Many celebrities had been the face of this bag, from Carla Bruni in 1996 to Diane Kruger and Monica Bellucci. Short films had been made starring this icon as well, known as The Lady Dior Saga, starring Marion Cotillard, who is the face of Lady Dior since 2008.
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